Keri Chantler, Twirl Co-Founder and Owner


Ten times a bridesmaid – that’s me.  When people ask me why I opened a ‘bridesmaid’ boutique, instead of a regular bridal boutique, there you have it.   I do have to admit a bit of relief that I got married in 2007 just before my 10th go-around.   Being a bridesmaid is my expertise in the wild world of weddings, and my “BM” background has helped me to make Twirl successful, fun, and meaningful. 

My philosophy on being a bridesmaid has nothing to do with the dress or shoes I’m wearing.  I truly have felt honored every time I’ve been asked to be in a friend’s wedding, and I know the ‘big day’ has absolutely nothing to do with me.  It’s about feeling and showing support and happiness for a girlfriend I love dearly.  Would I do it again?  Of course. 

I’m excited to share through this blog with other bridesmaids out there.  Some of you are new being a bridesmaid, and some are fellow veterans.  Whatever brings you to our blog, I hope you enjoy it, laugh a little, and learn something valuable.  Being a bridesmaid is your time to help someone else shine, and I’m here to help you along the way.  If you haven’t realized it by now, the role of bridesmaid lasts much longer than one day. 


I’m always open for blogging ideas, so don’t hesitate to email yours to me at

Jenni Hailer, Twirl Co-Founder and Owner

I will forever have visions of royal blue in my head.   Let me paint a better picture.  Royal blue, polyester, puffy sleeves, mixed in with some lace.   Most of my bridesmaid dresses were of this fashion.  Add in one giant princess skirt, no sleeves, in hunter green with full length white gloves.  The best visual that comes to mind is a giant green bell pepper.   I know, scary. 

At one point in my life I knew I wanted to own my own business more than anything.   At about this exact same time, I also happened to meet a girl with the same frightful stories of her own bridesmaid dresses.  After a lot of laughing and brainstorming, the idea of Twirl was born.  

The idea was to create a place with walls of cute dresses to choose from, a place that was girly and fun, a place where sisters, moms, aunts, and girlfriends all felt special just being there.  As an Arizona native and a bridesmaid in six weddings I knew this place did not exist and that there was a need for one.

So, I have dedicated the last 6 years of my life to living and breathing Twirl and all that comes with it.  I get to play dress up every day.  I get to sit down with brides and listen to their ideas and vision for their wedding.  I get to watch flowergirls spinning and twirling around in their dresses in front of the mirrors.  Being the girly girl that I am I cannot imagine anything better.  

I just love weddings and little dresses!  But even more, I love the girls who asked me to wear all those crazy styles in the 90’s.  It wasn’t their fault.  Hey, let’s look on the bright side.  At least we missed the 80’s!  And I’ll let you in on a little secret.   The bridesmaid dresses I had my girls wear in my wedding were not that cute either. 


P.S.  If you are ever in the bathroom at Twirl, check out our collage of bad bridesmaid dresses we had to wear!

Angela Stevens, Twirl Operations Manager

Angela - A

My life with Twirl started back in 2006 when I did my college internship with them. I seriously thought I had hit the jackpot! Not only was it an amazing opportunity for a college internship, but I started to realize just how much I really loved being a part of the wedding industry.   My internship ended when I graduated and it was time for me to try my hands in the real world. Although I had a full-time 9-5 job, I still helped out on the weekends at Twirl every chance I got.  I just couldn’t get enough.

Shortly after Chandler Twirl opened, and the Scottsdale store relocated, Jenni and Keri asked me if I would be interested in making Twirl my permanent home.  Seriously? I was thrilled!

So here I am going on three and a half years, and I still love every minute of it.

Being a part of someone’s BIG day is amazing! I love the whole process: from meeting the bride and her bridal party for the first time all the way to receiving their gorgeous pictures after the day has come and gone.  I am so grateful to be a small part of each bride’s special day, and look forward to the many more wonderful ladies I will get to meet, and the many more fun and fabulous wedding that are still to come.  It’s going to be great!

xoxo *Angela

Ty Slone, Twirl Lexington Owner

My path to becoming a Twirl Girl started in January 2009 when I discovered the Twirl website online.  Frustrated with the corporate world, I longed to have a career that I enjoyed and loved every day.  Little did I know 10 months later my dream would be a reality!

After being a bridesmaid 8 times over the past few years I realized Lexington needed a place like Twirl.  A place where brides and their best friends could have an enjoyable experience choosing stylish dresses that they will remember wearing the day they stood next to their best friend as she married her soul mate. 

I opened the doors to Twirl Lexington on November 27, 2009 and am loving every second of it!  I am so blessed to be able to help brides make their vision a reality.  To top it all off…I now get to outfit my own wedding party in Twirl attire in the Spring of 2010!  It does not get better than that!